Textual Analysis - Radioactive, Imagine Dragons

Artist - Imagine Dragons

Genre of music - Alternative Rock/Indie Rock/Electronic Rock

Producer - Alex da Kid

When it was created - It was recorded in 2011 in the Westlake Recording Studios, California and it was released on May 3rd 2013.

Record Companies - KIDinaKORNER, Interscope, Universal

Mise en scene
  Setting - The video is set in 2 different locations. The first setting we see is some woods out in the countryside and then the second location we see, which is seen for the rest of the video, is a small fightclub located in a barn. The locations are completely different to what is going on in the video. The countryside location is very calm and quiet which is also shown by a small barn, but inside the barn it is very action packed with a lot going on.
Clothing - From the first shot, we can tell that the girl who is walking in the woods is wearing a hooded top and is carrying something with her. Her hoodie could suggest that it's a cold day but it could also imply that she doesn't want to be seen. This makes the viewer feel that she's mysterious. She also seems mysterious to the viewer because she is walking through the woods which demonstrates that she doesn't want to be seen. In the fight club, most of the people are wearing brown hats and smart brown clothing. This suggests that it's a formal event but also shows that it is a countryside location which goes with the opening shot that we see. They are also wearing hats that we usually see people wearing out in the country.
Props - The main props that are used in the video are the fightclub, the puppets and the big drum that the performers are using. The fightclub and puppets are used because they're what the story's about in the video. I think that the drum is used because the performers are musicians and a drum could be used to start the fight.
Performance - I think that the characters in the video are represented as gamblers and business men. This is because they are dressed very smartly and they also have money with them that they are throwing around.
Lighting - In the video, it uses a lot of natural lighting and low-key lighting. I think a lot of ambient lighting is used to make the surroundings and location look real and natural. It shows that the place is natural and no extra lighting is needed in some places such as when the girl is walking through the woods. I also think low-key lighting is used to make the characters visible. It also creates the effect of chiaroscuro which shows the effect of mixing light and dark.
Colour Palette - The colour palette of the video is usually, natural, dark and brown. The dark and brown colours go with the setting of the countryside location to create a dull mood. These dark colours also have connotations of warmth and nature which again goes with the nature setting at the start of the video. Dark colours are also used in the fight club because fight clubs are usually quite dark. The colours used are also quite subdued as they are soft. I think this is used to show that the fightclub is quite contained and goes with what's happening in the video.

Camera Techniques
I think that the shots in the video are framed very well. The people in shot are mostly shot in the middle of the frame which shows that they are the main focus in the shot. The framing is also good as some people are shown in the background which suggests that they are background characters. Each shot is also in focus very well. This could have been done by using a tripod, handheld camera or steadicam. The camera doesn't move around much which keeps the shots in focus. I noticed that a range of camera movements, shots and angles were used such as high and low angle shots, close-ups, medium shots, long shots, two shots, wide shots and tracking shots. For the main action in the video, a lot of close-ups are used. I think these are used to focus on the characters individually. In this part of the video, the camera moves around a lot. This could be to make the viewer feel disorientated.

Editing Techniques - I counted the edit rate in the video and I think it has an estimated edit rate of 170 cuts. This editing is quite quick and I think this is used to disorientate the audience. In the video, there isn't really a range of editing techniques that have been used. Throughout the video, there are just straightforward cuts that cut from one shot to the next. There are also fades that are used at the start and end of the video. A fade in from black is used at the start and a fade out to black is used at the end.

Animation - At the start of the clip when a medium shot of the girl walking is used, pixelation is used on her face. This is used to disorientate the viewer and again  makes her mysterious for the viewer. Apart from that, there isn't much animation used in the video.

Performance - The video doesn't use any lip synching but the band Imagine Dragons do show their musicianship as one of the band members is shown playing the guitar. Also in the video, characters are shown in a fight club with puppets being used as the fighters.

Intertextuality - The music video doesn't make any reference to anything else.

Link between visuals and lyric

Voyeurism - I don't think there was any voyeurism used to promote the video and band.

Where the video might be shown - The video will most likely be shown on music channels on TV. I think it'll mainly be shown on the rock channels but it will also be shown on the chart shows. This is to promote the band's music so people will watch the video and buy the band's music. There could also be small snippets of the video on TV adverts promoting the band's album.

Target Audience - I think that the target audience is for both genders and all ages but the main age range would be 15 - 35 because I think that's the main age group that listen to this genre of music.