Monday 17 June 2013

Textual Analysis - Pompeii, Bastille


Artist - Bastille

Genre - Alternative Rock

Producer - Dan Smith, Mark Crew

When it was created - It was recorded in 2012 and was released on the 24th February 2013

Record Labels - Virgin Records

Mise en scene
Locations - There are several indoor and outdoor locations that are featured in the video. The indoor locations that are used are a large building, a cafe and an arcade casino. The outdoor locations are normal streets and roads, and a desert. I think these different locations are used to confuse the viewer and make it mysterious. This will make the viewer not really know what is going on the video.
Costume and make-up - The performer in the video is wearing all dark clothes which gives a sense of mysterious to the viewer. I think the dark clothes are used to make the character mysterious. The dark clothes have connotations of power and mystery. The video is set at night so it's dark like the clothing. This also gives the viewer a sense of mystery.
Props - There aren't many props that are used in the video. The only props are used are the car and the bike. These are used for the character to escape and travel with. Unlike the clothing, the car is not dark but the bike is. The bike also gives a sense of mystery because it's dark.
Performance - The Bastille performer is represented as a character in the video. He is shown as someone who is trying to escape from places after seeing people with weird eyes. He is represented as someone who is scared of this.
Lighting - In the video, a few lighting techniques are used. Ambient lighting is used in some places, especially when the performer was in the arcade casino where the lights from the machines were used and on the streets where the street lamps were used. Ambient lighting is used to make it a more natural atmosphere and make it feel and look normal. Low key lighting is also used to make the performer look visible as the video is set in a dark environment. This is used when the performer is syncing with the music or when he's walking down the street. This makes him mysterious.,Finally, chiaroscuro is used to add the effect of light and dark together. I think that chiaroscuro is used a lot when it's dark in the video.
Colour Palette - Because of most of it being set at night, a big chunk of the colour palette is black. This makes everything in the video seem mysterious.The colour palette is also made up of brighter colours such as creams and bright lights. These connotate purity and innocence. There are also light brown colours in the desert which connotate dry things.

Camera Techniques
I think that the performer in the video is framed very well. He is always shot in the middle of the frame which allows the viewer to realise that he is the main character. Each of the shots in the video are also in focus very well which allows for them to be seen clearly, and the camera also doesn't move around much which makes this better.There are plenty of camera shots, movements and angles in the video such as close-ups, medium shots, long shots, two shots, tracking shots, high angle shots, low angle shots, wide shots, overhead shots and zooms. Right at the start of the video, a zoom is used to zoom in on the main performer. This makes him mysterious early on in the video. Wide shots are used to show locations and where the performer is going such as when he is walking into the arcade casino. Tracking shots track his movements and overhead shots allow the audience to see what the performer is looking at and what's infront of him.
Edit Techniques
I had counted the amount of cuts there were in the video and I think I counted an estimated amount of just over 100. This isn't as many as some videos which shows that the video isn't too fast. The editing is quite fast in some places which shows intense action and can sometimes make the viewer feel disorientated, but overall the editing isn't really fast. The video just uses lots of straightforward cuts to cut from shot to shot and no other editing techniques are used to cut to different shots such as dissolves or wipes. But at the start and end of the video, fades are used. A fade in from black is used at the start of the video and a fade out to black is used at the end of the video.

Animation
I don't think there was any animation used in the video.

Performance
In the video, the performer didn't show any musicianship but good lip synching and acting as a character were both used. The lip synching was well in time so it was edited well. In the video, the performer was acting as a character. He was acting as a character who was escaping from different locations because he was scared of what was in people's eyes.

Intertextuality
There was no intertextuality used in the video so there were no references to films, books or other videos.

Voyeurism
I don't think there was any voyeurism used to promote the video and band.

Where the video might be shown
The video will be shown on music channels on TV. It'll probably be mostly shown on rock and pop channels, and the chart show channels. This is so the band and their music are promoted to a wider audience. I also think that snippets of the video would be shown on TV adverts to promote the band.

Target Audience
I think that the target audience is for both genders and all ages but the main age range would be 15 - 35 because I think that's the main age group that listen to this genre of music.











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