Storyboard

Music Video Storyboard

This is the storyboard that I created for my music video. I drew the shots by hand and, next to the shots, I wrote the mise en scene, and what the shots are. 

Audience Research

This is the audience research for my music video

Amazon

I searched for The Calling on Amazon and I found out that customers who bought The Calling's album also bought these items above such as Goo Goo Dolls, Matchbox Twenty, The Fray, Train and Nickelback. This shows that fans of The Calling are also fans of these bands which are in the same genre of music.

Download/CD Figures

From this screenshot above, I can tell that The Calling had a number 1 with Wherever you will go in Italy, New Zealand and the US Billboard hot adult top 40 tracks. They didn't do too well in Belgium and The Netherlands as their chart position was lower. From these chart figures, I can see that The Calling have a wider audience in Italy, New Zealand and the US. 

Questionnaire

These are questions that I will ask in a questionnaire:

  How old are you?

2     What gender are you?

3     What genre of music do you like to listen to?

  Who is your favourite artist/band from that genre?

5      Have you been to any of the artist’s/band’s gigs?

6      Do you regularly buy CDs/MP3s?

7     How many CDs/MP3s have you bought in the last month?

       Are you a fan of The Calling?

Google Images - Band's gigs (what the audience is for their gigs)

I didn't find any images of the band's gigs on google images but I did manage to find a video of a concert on youtube. I  got a few glimpses of the audience. There was a range of ages from both genders in the audience, but I think it was mainly between 18-40. Here are a few example screenshots:

Facebook Page
I looked on The Calling's Facebook page and I looked at the page's likers. I found out that the most popular age group that likes The Calling's Facebook is betweeen 25-34. This gives me an idea that the main audience is the 25-34 age group.

I will create my own facebook page for my project where I will be able to ask questions to the audience to see what bands and genres they like.

Last FM

These images below are screenshots taken from Last FM to help me with my audience research. 

 

This screenshot above shows some similar artists and bands to The Calling. This implies that people who are fans of The Callling could also be fans of some of these artists and bands above.

This screenshot above shows the amount of all time listeners and scrobbles that The Calling have had on Last FM. This shows how popular The Calling are with their audience.

 

 This is also another screenshot that shows the amount of listeners and scrobbles that The Calling have had on Last FM. 

This screenshot above shows who the people are that are listening to The Calling now at this moment.  The screenshot shows how old the people are, where in the world they are listening and what gender they are. From this, I can tell that there are more males listening at the moment who are at the ages of 21, 28 and 22. There is also 1 female listening and she is aged 25. Each of the people are from a mix of countries such as France, USA, The Netherlands, Russia and Lithuania which shows how wide The Calling's audience is From this I can tell that The Calling have a wide audience in their 20s.

This screenshot above shows who the recent top listeners are for The Calling. This again shows who the top listeners are, how old they are, what gender they are, and where in the world they are listening from. From this screenshot, I can tell that the recent top listeners are mainly males between the ages of 20 and 31. Almost all of the males are aged in their 20s, apart from one who is aged 31. There is only 1 female recent top listener. This screenshot also shows that The Calling has top listeners all over the world, with these people living in Brazil, Italy, Czech Republic, Germany, Hong Kong and Indonesia. 

These screenshots from Last FM show me that mainly males aged between 20 and 30 listen to The Calling, but they are from all over the world which shows that The Calling have a large presence.

Music Video Rationale

Rationale - Why I chose the song? The Calling - Wherever you will go

I decided to use this song for my music video because of the resources I am currently able to use. The rock genre is also the best genre to base my video on because of the resources I have access to. The main resource is the band that I want to use in the video. There are many musicians that could possibly make up a band for my video as the musicians play guitars, drums or sing. This is useful because I can easily access them and I want to include guitarists, drummers and a singer in my video. 

I also chose this song because I can incorporate a story into my video. This is because of the pace of the song. The song's pace is quite slow at the beginning of the song but quickens up as the song gets going. I think I could incorporate a story into the video by the story getting going more as the song quickens up. 

Inspirations for music video

These examples and screenshots of other music videos are what will inspire me to create my music video. I will include examples of characters, mise en scene and camerawork.

I want to include a band in my music video similar to the example screenshot above. I have used this as an example because I want the amount of members in the band similar to this with a main singer, two guitarists and a drummer.

This screenshot above shows where the band is located in a Coldplay music video. I have chosen this screenshot as an example because I want to use my band in a similar location to this. I want to use the band in an outside location which could make it look like they are performing on a stage. I will either use the band outside in front of a building or without a building and just in open space.

 I also want the clothing to be similar to the clothing that the band are wearing above. This is because rock bands usually wear darker clothing.

The props used will also be similar to the screenshot above as I will use drums, guitars and a microphone for the main singer.

This screenshot above shows a tracking shot. I have decided to use this as a screenshot because I want to include some tracking shots in my video.

This screenshot above shows a wide shot in a Sleeping With Sirens music video. I have decided to include this screenshot because I want to include some wide shots in my video. The wide shots will allow the user to see the whole band clearly.

Music Video Soundtrack

This song by The Calling will be the soundtrack for my music video. It is called Wherever you will go.

Annotated song lyrics - The Calling, Wherever you will go

These are the song lyrics for the song that I am creating my video for. Wherever you will go by The Calling.

Music Video Treatment

Mise en scene
Locations - I want to use a music band in my video and I want the location of the band to be outside. With the band being outside, I could make it so it looks like the band are playing on a stage. This would make it feel and look like they are actually playing and performing the song. I also want to include characters and a story in my video. I want the location of the story to be a mixture of outside and inside locations.
Costume and Make-up -
Props - I have decided that I want to include props in my music video. The props I will include will be microphones and instruments. The microphone will be for the band's lead singer and the instruments will be used by the other members of the band. The instruments that the other band members will use will be guitars and drums.
Performance - In my video, the artists will be represented as a band playing and performing their music. I know that they will be represented as this because of the props that they will use. The props will be the instruments that they use such as guitars and drums. I also want to include a story in my video so the characters will be represented as people in a story.
Lighting - The lighting used in my video will mainly be natural lighting. This is because the locations used will be outside and inside where the light will come from the location, either sunlight or other ambient lighting that's around.
Colour Palette - The colour palette of my video will mainly be greys and creams. This is because these are the main natural colours of outside and inside. The colour palette will also get a bit darker because of the clothing that the band will wear. The band will wear darker clothing which will suit the rock genre more.

Camera Techniques

In my video, I will frame most of the characters and performers in the centre of the frame. The lead singer in the band will be framed in the centre, with the other musicians in the band framed behind or to the side of the lead singer. Being framed in the centre allows the audience to see them clearly, and it shows that they are the main importance in the shot. These shots will be well in focus so they can be seen clearly. I will use a range of shots in my video. These are some of the shots and movements that I intend to use; Close-up, medium shot, long shot, wide shot, establishing shot, point of view shot, tracking shot over the shoulder shot, pans, tilts, zooms and low angle shots.

Edit Techniques

The main edit techniques that I will use will be fades and cuts. I will use a fade in at the start of the video and I will also use a fade out at the end of the video. I will use cuts in between each shot to make the transitions smoother and to show passages of time. I will also use an eye line match to show characters' point of view. The edit rate of my video will be quite quick. It won't be as quick as some music videos but it will still have quite a lot of cuts.

Animation - I won't use any animation in my music video.

Performance - I will use quite a lot of performance in the video. The performance that I will use will be lip syncing, singing to camera, acting as a character and demonstrating musicianship. The music band will use singing to camera, and this will be shown by lip syncing. Acting as a character will be used by the characters acting in the video, and demonstrating musicianship will be used by the band as they will be playing drums and guitars.

Intertextuality - I won't use any intertextuality in my music video.

Where the video might be shown  - When it's completed, my video will be shown on youtube for people to view.

Target Audience - The Target Audience will mainly be males aged between 16-35. This is because that age group are usually the ones who enjoy the rock genre more.