Friday, 18 October 2013

What is a Digipak?

Difference between a jewel case and digipak:
A digipak is a cardboard CD holder. They tend to include extra information in them, such as photos. The differences between a digipak and a jewel case are that a jewel case is made of plastic, whereas a digipak is made of cardboard. Also, jewel cases can shatter and break easily because of the plastic and finally, digipaks are easier to produce than jewel cases.

Pros and Cons of Digipaks:

Pros:

  • They are stronger than jewel cases because they don't break easily and shatter.
  • They are cheaper to produce than jewel cases.
  • They can look nicer than jewel cases as they have a better design and can include extra information such as photos.
  • They are better for the environment because of using cardboard.
  • Use the whole promotional package. The same design and colours are used for the digipak, a website, merchandise.
  • Easier to ship. They are lighter and easier to travel with than the jewel cases which can be heavier.
Cons:
  • Over time, they can get mouldy and ruin.
  • Digipaks aren't waterproof so they can easily rip when they get wet.
  • The digipaks and the glue to stick it together could become loose.
  • It's harder to get the CD out of digipaks.
  • Digipaks are more difficult to replace than jewel cases. 

Why are they increasingly popular?
Digipaks are cheaper to produce than jewel cases so people tend to prefer digipaks. Digipaks are also popular because bands use the whole promotional package by using the same designs and colours for the digipack, website and merchandise. Digipaks create things better visually as they include more photos and can have a better design than jewel cases. Also bands now prefer to design their own digipak to make them stand out. Finally, alternative bands tend to use digipaks, and alternative music bands are becoming more popular.

Is there a genre of music that doesn't favour digipaks?
Pop, Heavy Metal and Classical are three genres that nearly always go for jewel cases instead of digipaks.


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