There are approximately 200 cuts. This gives the video a high pace, matching the music track.
The lighting is constructed to create a match with the clips from the film Twilight that are intercut into the video due to a record deal between Paramore and the film producers. This adds a slightly dreary look to the footage - as if filmed on a grey-sky day.
The video is predominantly filmed in a wooded area with tall trees, matching those within the Twilight clips. These allow the artists to clamber around and hide themselves during the video, giving a sense of mystery and suspicion.
The artists (when not shown performing) look around, hide, and back away from seemingly invisible threats, emulating the defensive nature of the Twilight characters.
All the musicians clothes match the mood and are similar to the clothes in the Twilight clips. They also match slightly gothic themes to the music.
Grey colour palette, creates a dull mood. Except for the lead singers hair that is a striking red.
The singer's always in the centre of the frame, while the others musicians are off centre showing the singer's importance over the others.
The camera moves around a lot in the video which keeps the audience disorientated.
Towards the start of the video, a lot of fades are used.
The editing pace is very quick throughout the video which also puts the audience on edge and again makes it mysterious.
A range of camera shots, angles and movements are used in the video including:
Zooms - These can focus in on a character or object and they also focus out of a character or object.
Trombone shots
A lot of dollies to move around the musicians
High and low angle shots
Aerial shots from above which look down on the musicians. This again makes them the main focus and they're usually framed in the centre.
Close-ups, medium shots and long shots
Canted Framing to make the audience disorientated, putting them on edge and giving them a sense of mysteriousness, similar in the Twilight film.
They use lip syncing very well and they put the main singer in the centre of the frame to make her the main focus to show her lip syncing.
Characters are used in the video as many clips are shown from the Twilight movie.
Intertextuality - The video makes many references to the Twilight movie by adding clips from the movie into the video. This gives the audience a sense of what the video is about and gives it a meaning.
The video could be shown on many music channels on TV, mainly the rock music channels. This is to advertise Paramore and their music to a wider audience.
I think the target audience of this video is all ages and both genders but I think the main age range is 15 - 23.
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